WORD Agency provides branded content creation, editing and consultancy services through a select pool of locally- and regionally-based partners. It is helmed by Theresa Tan and Michelle Bong Lejtenyi, who share over 40 years of experience in print and digital content production.
Theresa Tan, partner
Following a stint writing plays with theatre company TheatreWorks under the first Writers’ Lab, Theresa began her writing career in 1992, as an arts writer at her favourite entertainment magazine, 8Days. Five years later, she fell into the Editor post at Singapore’s classic women’s magazine, Female, kicking off her fashion writing and editing career. In 1999, she was appointed Editor-in-Chief of ELLE Singapore. Through the Noughties, she was a columnist for the cult women’s publication DARE, the first editor for Tiger Tales (the inflight magazine for Tiger Airways) and the editor for Vanilla (a woman’s magazine starring non-celebrity women). Over the past 25 years, Theresa has parlayed her writing, editing and print industry skills into a full range of services which WORD Agency now offers. Theresa is today a mother of three and a struggling novelist with one non-fiction title under her belt: A Clean Breast, the (surprisingly humorous) story of her journey through breast cancer.
Michelle Bong Lejtenyi, partner
After starting her writing career at ELLE Singapore in 2000, Michelle has been a scribe for almost 17 years now. In that time, she has conceptualised and written fashion, beauty and lifestyle articles covering a wide range of topics. She has also conceptualised, project-managed and produced marketing and retail collaterals for a premiere selection of luxury brands and malls. In her free time, she watches too much Netflix, trawls the web for great reads, rearranges furniture and tries to take the perfect Instagram pic.